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Profile picture of Lauren Proctor
Profile picture of Lauren Proctor

Lauren Proctor

Role: Maximizing digital growth through strategic marketing and analytics

Industry: Digital Marketing and E-commerce

Accomplishments in my industry

  • Led NielsenIQ in strategy across digital channels in over 100 countries.
  • Headed up the technology platform for niche.co, achieving $2M in revenue in 3 months.
  • Improved high quality organic traffic to jobbatical.com by 500% in six months.

About me

Driving revenue with seamless, modern, and beautiful digital experiences is at the core of my professional ethos. With a focus on developing omnichannel marketing strategies and optimizing conversion rates, I've been instrumental in crafting e-commerce strategies that bolster digital growth. My expertise lies in the strategic integration of acquisitions into digital marketing workflows and leveraging advanced analytics to glean consumer insights.

My track record includes leading NielsenIQ's strategy across digital channels in over 100 countries, spearheading the technology platform for niche.co to achieve $2M in revenue within three months, and amplifying high-quality organic traffic to jobbatical.com by 500% in just half a year. I excel in optimizing advertising spend across digital channels to ensure maximum ROI for every marketing dollar invested.

Languages

  • English: native

My time zone

  • Eastern Time (New York)

Frequently asked questions

What is GoReply?

GoReply is a platform designed for businesses focusing on Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) reporting. It enables employees to engage in skill-based, paid volunteering, with the proceeds directed towards charity.

This not only facilitates the organization of meaningful volunteer work that leverages employees' professional skills but also enhances the social impact of a company's CSR initiatives.

GoReply serves as a bridge, connecting skilled professionals with opportunities to use their expertise for social good while supporting the CSR goals of their employers

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